Capturing the spirit of a cultural capital
While reading Frank Moorhouse’s autobiographical Martini a Memoir, MGC founder Andrew Marks was provoked by the notion that “…every time it is served, the martini represents a journey towards an unattainably ideal drink”. This resonated deeply with Andrew, who year after year pursued perfection in his wines, while understanding that perfection is an unattainable ideal.
The thought of making gin was so daunting and audacious that Andrew couldn’t resist rising to the challenge of turning a dream into a reality.
Andrew became passionate about the idea of developing a gin which paid homage to the London Dry style, while giving it a Melbourne twist. Melbourne born and bred and immersed in the culture of the city, he found the idea of creating Melbourne’s very first Melbourne Dry Gin somewhat subversive and utterly irresistible.
Gin is a refreshing and versatile spirit. The skill in making gin comes down to the distiller’s ability to conceive of, extract and blend flavours. Andrew felt confident that with 20 years of winemaking experience he had the qualities essential to making something special.
Thus commenced a journey into alchemy.